![]() Sandada, Service quality level as the determinant of consumer emotional loyalty and fantasy in South Africa's pick & pay chain stores, Mediterr. Wang, Integrative research into the financial services industry in Taiwan: relationship bonding tactics, relationship quality and behavioural loyalty, J. Mai, Consumer participation: the case of home meal preparation, Psychol. Friedmann, Customer loyalty and lifetime value: an empirical investigation of consumer packaged goods, J. Shah, Expanding the role of marketing: from customer equity to market capitalization, J. Gabbott, International and local student satisfaction: resources and capabilities perspective, J. ![]() Rivera-Torres, Measuring customer satisfaction in summer courses, Qual. Rangaswamy, The impact of new media on customer relationships, J. Hunt, The identity salience model of relationship marketing success: the case of nonprofit marketing, J. Stokburger-Sauer, Customer co-creation of travel services: the role of company support and customer satisfaction with the co-creation performance, Tourism Manag., 33 (2012) 1483-1492. Trimi, Co-innovation: convergenomics, collaboration, and co-creation for organizational values, Manag. ![]() Williams, Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry, Tourism Manag., 32 (2011) 207-214. Samouel, The relationship between personal values and perceived value of education, J. Grönroos, Managing customer relationships for profit: the dynamics of relationship quality, Int. Nam, Relationship glue: customers and marketers co-creating a purchase experience, Adv. Gummesson, Value co-creation and university teaching quality: consequences for the European Higher Education Area (EHEA), J. Ribes-Giner, A proactive market orientation for the postgraduate programs, Dir. Peralt, Métodos y técnicas facilitadoras de la co-creationinnovation en programas máster para el mercado del postgrado, Intang. de Oliveira Mota, The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students, J. Mathis, The effects of co-creation and satisfaction on subjective well-being, 2013. Sharma, The antecedents and consequences of customer-centric marketing, J. Von Hippel, Democratizing innovation: the evolving phenomenon of user innovation, Journal für Betriebswirtschaft, 55 (2005) 63-78. Ramaswamy, Co-opting customer competence, Harv. Helgesen, Marketing for higher education: a relationship marketing approach, J. Bowden-Everson, An appealing connection-the role of relationship marketing in the attraction and retention of students in an Australian tertiary context, Asian Soc. Soares, Applying to higher education: information sources and choice factors, Stud. Maringe, The meanings of globalization and internationalization in HE: findings from a world survey, in: Globalization and Internationalization in Higher Education: Theoretical, Strategic and Management Perspectives, 2010, pp. Warwick, Gender differences in students' and parents' evaluative criteria when selecting a college, J. Oplatka, Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing, Int.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |